Below is a selection of recent work with progressive health, wellness, fashion, accessories, and boutique hospitality brands.
Errea USA is a celebrated Italian sportswear brand looking to develop their following with athletes in the U.S. I worked with the client to develop all website copy and messaging to reflect the hidden value in their technical clothing.
Agency Partner: Blend
Deliverables: Web Copy
Integrated Motion is a functional movement fitness practice devoted to rethinking the way people work out. I served as the creative director on all aspects of the brand, from the collection name and photography, to the production of website, digital & print assets, and campaign video. This is a sampling of the photography we produced, the website design, and social assets.
Photography: Christine Creamer
Deliverables: Naming, Logo Design, Typography, Photo Shoot Production and Ongoing Content Development, Video Production & Editing, Icon Design, Website Design, Web Copy, Campaign Development, Social Media Content and Newsletters, Tradeshow Banners, Brand Print Materials (Brochures).
Kelby & Co.
Kelby & Co. menswear is a line of hydrophobic nanotechnology clothing - it is a market disruptor and one of the first invisible technology wearables. I was invited to creatively direct all aspects of the brand as their stand in creative director, from the collection name and photography, to the production of website, digital & print assets, and campaign video. This is a sampling of the photography we produced, the website design, and the video.
Photography Partner: Nina Robinson
Video Partner: Arthur Woo
Deliverables: Naming, Logo Design, Typography, Print Assets for Packaging and Clothing, Photo Shoot Production, Video Production & Editing, Icon Design, Website Design, Web Copy, Campaign Development, Social Media Content and Newsletters
Hired to consult with Epistrophy Cafe in New York City on their rebrand and ongoing marketing. I worked with their team to cultivate an updated voice and visual identity for this 10+ year old cafe to help them stand out in the ever changing downtown NYC food scene, develop a presence social media, and reconnect with traditional press.
Deliverables: Website Design, Photo Art Direction, Social Media Account Design, Social Media Content, Print Design for All Cards/Flyers, and Newsletter Design
Blend and Bend Organics
Blend and Bend Organics creative direction.
Deliverables: Brand Naming and Tag Line, Logo Design, Design for Website, Design for 16 Different Labels, Illustration for Packaging, Social Media Banners, All Photography Production and Direction
This was a personal project shot in January 2016 as a test shoot for culinary art direction. I wanted to capture the sense of a stoic winter meal, and the beauty of simple ingredients present in almost every dish, but often overlooked.
Le Fanfare, a Brooklyn fine dining restaurant/venue sought to develop a more distinct visual voice and marketing plan as well as a clear social media presence. Over the course of several months I created a marketing plan for their food and music program which focused on introducing Le Fanfare into the Brooklyn food scene with a calendar of locally sourced food events, collaborations with relevant social influencers and hyper-local community development.
Deliverables: Production and Art Direction of Brand photography and Event Photography, Design of Social Media Assets and ongoing management, Design and Production of Newsletters and all print marketing material. Development of strategic brand partnerships for events. Management of outreach for live music calendar.
Spencer Devine is a young brand that has gained attention for their niche as transitional leather bags and accessories. They were looking to establish a brand message that helped to hone their identity as the go-to bag for both men and women, as well as keeping a women's collection of smaller handbags. This is a sampling of the photography and message we produced over several small photo shoots, as well as their brand copy for digital and print materials.
Project: Develop a clear brand message, help to relaunch all communication and design elements of the website and digital presence, establish a new brand book and a title/story for the new Women's Collection.
Deliverables: Naming, Copy, Art + Photo Direction (Website and Lookbook), Strategy
Bluma Project is a NYC based accessories company focused on making beautiful, fashion forward accessories while also promoting how a socially conscious brand can compete in the fashion world. Bluma wished to create a message around the fact that their work with women's groups in Africa and the Philippines could be both fashion forward and progressive. We worked together to hone the brand concept, as well as the visuals for the new sales season. This is a sampling of the artwork I created, as an approachable but clearly style-aware campaign which was used for all digital collateral.
Deliverables: Strategy, Art Direction, Photo Production, Naming, Copywriting
Photographer: Nina Robinson
Jankele Swim produced its first RTW Collection at Mercedes Benz Fashion Week Swim in August 2014, as a high-end, fun, but feminine collection of swimwear. I was invited to creatively direct all aspects of the collection launch, from the collection name and photography, to the production of the runway event itself. This is a sampling of the photography we produced, the design of the lookbook, and other promotional tools.
Photography Partner: Rich McMullin and Dark Fall Productions (Upcoming Brand Video)
Deliverables: Launch Strategy (Including Runway Production), Photo Shoot Production, Art Direction, Design, Copywriting, Collection Naming, and Digital Assets
Media Kit // Jankele Swim
In order to develop sales content for Jankele Swim's sales team, I designed a highly visual kit which highlighted the main sales points for the brand. This was used as an introduction to buyers and media. I designed, wrote and produced the Media Kit as a digital tool and print tool.
For more on this brand and project, see the Jankele Swim Tile (Strategy and Art Direction).
Deliverables: Photo Production, Design, and Copywriting
Jankele Accessories was founded as a couture collection of millinery and accessories. They sought to launch themselves quietly with a focused pitch to stylists and editors.
The Project: Develop an accessible story and visual collateral for a new type of accessory.
Result: I developed the concept of 'The New Crown' which would reference British royalty and the UK's love of headwear in general. We held a small event at the Lodge Gallery in NYC. As a result of our promotion, this collection was invited to show at London Fashion Week.
Cleobella is an accessories and clothing line based in Southern California which was seeking to increase their reception on the East Coast. I worked to help develop their marketing angle and media pitch. This included developing a marketing and content plan, with outreach to notable bloggers as well as copywriting the founder's message to major national press.
Deliverables: Copywriting, Brand Message, Website and E-Commerce Strategy, Blogger and Affiliate development, Newsletter Design and Copy
The Perry Gargano Home Collection launched in 2015 as a global expansion into lifestyle products. I worked to cultivate a set of visual assets which would convey the unique but elegant aspects of the brand's design and philosophy. This is a sampling of the brand book, which was then translated to the Brand's digital campaign, website and communication materials.
Deliverables: Photography, Art Direction (Photos and Layout), Copy
House of Horology
House of Horology was new brand of affordable men's watches with luxury level components. This was a marketing project to help cultivate the comprehensive brand message, visual direction of the website, and communication materials.
This project involved creative direction on all brand assets, including technical design information, video production, and website launch.
Deliverables: Strategy, Naming, Copy, Art Direction (Digital and Print Assets)